Digital Signage

Digital Signage is a name given to any number of methods used to display multimedia content in public venues. In Digital Signage, networks of digital signs have been deployed across numerous retail chains, banks, travel hubs and corporate headquarters to deliver informative and entertaining content to captive audiences and passersby.

Digital Signage has been proven as better alternative to static signs, posters and billboards. Digital Signage has successfully achieved the main goal of advertising, to get people's attention, draw them to your business, convince them to make a purchase, and the most important goal is to increase your sales. The greatest value of Digital Signage is its ability to achieve a high Return On Investment (ROI) through revenue generation from third party advertisements and/or cost reduction.

Effective Digital Signage Systems are comprised of a combination of the best content, hardware and software in order to provide reliable end-to-end Digital Signage Solutions that meet your needs.

Digital Signage Systems can be centrally networked and controlled using a single computer as a server. Integrated Digital Signage Systems allow independent content delivery to different screens at various locations or the capability to deliver identical content to many screens from a single location.

Effective Digital Signage Systems are comprised of a combination of the best content, hardware and software in order to provide reliable end-to-end Digital Signage Solutions that meet your needs.

Digital Signage Systems can be centrally networked and controlled using a single computer as a server. Integrated Digital Signage Systems allow independent content delivery to different screens at various locations or the capability to deliver identical content to many screens from a single location.

EAFT provides a unique End-to-End Digital Signage solution, comprising the software solutions for,

  • Client – Local Media Server (LMS)
  • Central Server – Network Operations Centre (NOC)
  • Billboard – Management, distribution and scheduling software residing at NOC
  • Player – The MID with a Media player to play the Ad-media

Features of Digital Signage Solution:

  • Targeting:
    • The Advertisement Delivery and Insertion framework allow targeted advertisement.
    • Creating THE most effective means of Ad delivery.
  • Proof-of-Play:
    • There is Proof-of-Play engine which is designed in line with the POPAI standards and also.
    • The POP engine is capable of providing Proof of User Interaction.
  • It provides consumer’s usage pattern.
  • It provides Usage Statistics at various levels.

EAFT's expertise in Intelligent Content Delivery and Media On Demand capabilities enables it provide a new paradigm for ad insertion and analytics for Advertising in the Content Streaming industry, along with customized content delivery in a range of devices. EAFT has successfully delivered these solutions to BMTC (Bangalore Metropolitan Transport Corporation).