Media (Video or Audio) on Demand is a system which allows users to select and watch/listen to video or audio content on demand. Television VOD systems either stream content through a set-top box, a computer or other device, allowing viewing in real time, or download it to a device such as a computer, or portable media player or PC / Tablet for viewing at any time. The majority of Media On Demand streaming, includes pay-per-view and free content, whereby a user buys or selects a movie or television program and it begins to play on the television set or any other gadget like PC or Tablet with network connectivity and playing ability, almost instantaneously. The contents can even be downloaded onto a pc or tablet, for viewing in the future. Internet television, using the Internet, is an increasingly popular form of Media on Demand.

Some transport systems offer Media on Demand as entertainment to passengers through individually-controlled video screens embedded in seatbacks or armrests or offered via portable media players. The transport Media on Demand system offers passengers the opportunity to select specific stored video or audio content and play it on demand including pause, fast forward, and rewind. This can be either chargeable or free of cost.

EAFT has come up with an end-to-end solution with its innovative methods and comprehensive skills a global, scalable Content Delivery Network, which is cost effective and provides end-to-end streaming solutions. The contents being a range of Flash video, Windows Media products and so on. The Solution comprises of a Server and Client specifically designed and highly optimised for Media on Demand.

Media on Demand Server
This component provides the media houses an access to showcase their media. These contents are available to registered users based on their subscription plans. The media houses can create Media Library and can manage it using the highly intuitive web based User Interface.

Media on Demand Client
This module facilitates the subscriber to select his media of choice, based on his subscription he will be allowed to watch or download the media content as desired. The media is safely guarded by a robust DRM engine, which makes the media piracy almost impossible.  In addition, the user can browse the catalogue, rate the movies and provide reviews.

Ad-Based Media on Demand
This is a most popular variant and unique mode of Media on Demand, in which the customers can watch the movies or hear to audio for free of cost. Advertisements are played in interim during the movie or audio playback. Hence Customers gets the media free of cost where in turn they have to watch the advertisements.
The Ad-delivery engine which is part of the Media on Demand solution is designed to deliver appropriate ads as per the Customer usage pattern. This makes the Ad-based model more interesting.